The authors would like to thank Ángeles García-Manso, Olivia White and Liann Wu from McKinsey’s London and New York offices respectively for their critical roles in delivering this report. We would also like to thank Abhishek Goel for his significant contribution to the MGFI article again this year. A special thanks to all members of The Business of Fashion and the McKinsey communities for their contributions to the research and participation in the BoF-McKinsey State of Fashion 2024 Ex
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