Going into the pandemic, there was a greatdeal of expectation for a recession. But, thedownturn didn’t happen at that time. In fact,for a wide range of consumer brands (sellingphysical products), it was a massive boom.At that time, when people were lockeddown, demand for physical products, waspulled forward during the pandemic. Onlinegained further ground during this time,leaving physical retail and services, travelrelated consumption steps behind the trend.
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