In the years leading into and following the peakof the COVID-19 pandemic, interest in businessmaster’s programs has been relatively steady,while the environment in which business master’sprograms operate has shifted. In 2018, GMAC’sProspective Students Survey found 38 percent ofcandidates said they preferred a business master’sdegree compared to 60 percent who preferred anMBA. Over the past six years, preference for businessmaster’s degrees has largely remained stable, andtotal appl
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