2023 was a turning point for the music industry in many respects,marked by the first ever major price increase by global streamingplatforms, the modernisation of outdated royalty payment structuresand the deployment of Generative AI. We expect to see further progressin these areas in 2024 and beyond, including: (i) a second round ofheadline price increases and/or product-led price increases; (ii) thelaunch of new super premium plans catering to superfans; (iii) theadoption of artist-ce
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