Against a background of profound global economic, social and technological change, the 2021 Best Global Brands recorded the largest brand growth ever.The combined value of the top 100 brands increased from $2,326,491 million in 2020 to $2,667,524 million in 2021, an overall increase of 15%.The fastest risers significantly outperformed other brands on three factors, revealing their fundamental priorities:
Direction: Set a clear direction. Ensure that the entire organization knows where they are going, and are working towards the same ambition.
Agility: Move fast. Bring new products and services to market quickly, and where necessary, pivot to address changing customer needs.
Participation: Bring people on a journey with you, and make them part of the movement to create an engaging brand world.
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