Black Consumer Project is an in-depth, multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African-American consumers.Wave 1The first wave explored core values, personal goals, layers ofidentity and definitions of success.Wave 2The second wave explored banking behaviors, financialperceptions and aspirations for the future.Wave 3This third wave explores the intersections of health, wellness andlifestyle from a mindset and behavioral lens.
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