The consumer landscape changed dramatically in 2023. The UkraineRussia and Israel-Hamas wars… the toxic U.S. political environment… inflation... Pride month boycotts... the rise of ChatGPT and other AI advances... striking auto workers, writers, and actors… X (formerly Twitter)’s fumbles and the introduction of Meta’s Threads… and on lighter notes… Barbie, Taylor Swift and Beyonce… all of these events had profound effects on how consumers navigate the world, and importantly, how
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