UOB has been conducting ASEAN Consumer Sentiment Survey (ACSS) periodically since 2019 with a goal to position itself as a thought leader in the industry and markets it operates in. The ACSS provides UOB with insights and context to help the business in understanding consumer’s attitudes, behaviours, needs and actions. This report will serve to provide the right content and talking points that can be used to position UOB as a thought-leader that understands the needs of consumers in t
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