The world has changed entirely since the first edition of thisAI for CMOs guide was published in the middle of 2022.Today, we’re witnessing the dawn of the AI revolution—atleast the dawn that is now more apparent to the majorityof the world.With the explosion of powerful generative AI tools,including ChatGPT, the promise—and risk—of artificialintelligence has become viable to every leader,professional, and citizen on the planet.